At ZEa Social Consulting, we offer specialized services in electoral studies and public policy evaluation, designed for governments, parties, institutions, and organizations that seek to deeply understand the political-social environment, improve decision-making, and maximize the impact of their actions on citizens.
Electoral studies to understand the psychology of voters
Our electoral studies combine cutting-edge quantitative and qualitative methodologies to analyze the political and social behavior of voters, identify trends, segment audiences, and evaluate the effectiveness of campaigns and political strategies. We use exclusive models based on local electoral motivations and our own segmentation, which allows us to detect the factors that influence political participation and voting orientation.
What do we offer?
Electoral Diagnosis and Context Analysis:
Evaluation of political scenarios, identification of key actors, risks, and opportunities for campaigns and electoral processes.
Studies of Electoral Motivations:
Research on the deep reasons that mobilize voting and participation, adapting strategies to the emotions, expectations, and needs of the electorate.
Evaluation of Political Campaigns:
Pre-test and post-test of materials, messages, and campaign actions to measure their relevance, reach, credibility, and trust generated among citizens.
Qualitative and Quantitative Research:
Application of surveys, focus groups, interviews, and ethnographies to understand perceptions, candidates' images, and message effectiveness.
Political and Social Intelligence:
Prospective analysis of trends, risks, and opportunities in the electoral environment, supporting strategic decision-making.
Public policy evaluation
The evaluation of public policies is essential to ensure the effectiveness, efficiency, and relevance of government programs and actions. At ZEa Social Consulting, we develop rigorous evaluations that align with national and international standards, which allow us to identify areas for improvement, measure results, and provide accountability to society.
What does our service include?
Evaluation of Social Programs (CONEVAL and others)
Desk studies and fieldwork to analyze the design, implementation, results, and impact of programs and public policies.
Evaluation of Social Communication Campaigns
Pre-test and post-test of government campaigns to ensure that messages are clear, relevant, and reach the target audience.
Analysis of Social and Urban Issues
Diagnosis and evaluation of social, urban, and development challenges, with evidence-based solutions and citizen participation proposals.
Applied Research
Design and application of mixed methodologies (quantitative and qualitative) to deeply understand public and social challenges and propose innovative alternatives for public policy.
Design and Monitoring of Indicators
Development of performance, impact, and outcome indicators for the continuous monitoring and improvement of programs and policies.
Methodology and advantages of working with ZEa Social Consulting
Multidisciplinary approach:
We combine social research techniques, political analysis, impact evaluation, and citizen participation.
Adaptation to each context:
Our studies and evaluations are tailored to the needs, scale, and objectives of each client, from local governments to international organizations.
Rigor and transparency:
We apply standards of quality, ethics, and confidentiality in all our processes, ensuring reliable and useful results for decision-making.
Innovation and technology:
We incorporate digital tools, data analysis, and participation platforms to expand the reach and depth of our studies.
